File Formats Explained

Congratulations! You’ve now received your new file formats. Here is a mini diagram to help explain what each format is for.

JPEG

Named after the Joint Photographic Experts Group

One of the most well known and accepted graphic formats around. Being a bitmap format, JPEG is suited to screen based uses (e.g. websites and presentations) but also works well in documents like Word.

FOR

  • Websites and email templates (online uses)
  • Presentations (PowerPoint, Keynote etc)
  • For simple documents (Microsoft Word, Pages etc)
  • Sending to friends for easy viewing

NOT FOR

  • High quality print materials
  • Sending to printers, publishers, designers etc.

PNG

Is short for Portable Network Graphics.

PNG was developed as a patent-free answer to the GIF format but is also an improvement on the GIF.

Also, this file format does not have a background so you can place it on/over an image of choice.

This format is best suited for screen based uses (e.g. websites and presentations) but also works well in documents like Word.

FOR

  • Websites and email templates (online uses)
  • Presentations (PowerPoint, Keynote etc)
  • For simple documents (Microsoft Word, Pages etc)
  • Sending to friends for easy viewing

NOT FOR

  • High quality print materials
  • Sending to printers, publishers, designers etc.

EPS

Is short for Encapsulated PostScript

A tried and true format used by designers to professionally utilize with others (e.g. printers).

Being a vector format, EPS files allow your logo to be scaled to any size you need, from teeny tiny to the size of a bill board and still maintain its clarity and design. (It won’t be pixelated or fuzzy looking).

FOR

  • High quality print materials
  • Sending to printers, publishers, designers, etc.

NOT FOR

  • Websites and email templates
  • Presentations (PowerPoint, Keynote etc)
  • Sending to friends for easy viewing

PDF

Is short for Portable Document Format This universally friendly file format is something just about anybody can open and use, because of it’s

Format This universally friendly file format is something just about anybody can open and use, because of it’s cross-platform use for both Mac and PC users. It’s also Android and iPhone/iPad, friendly. This format is also print ready and can be sent in to a professional print bureau of choice.

FOR

  • High quality print materials
  • Sending to printers, publishers, designers, etc.

NOT FOR

  • Websites and email templates
  • Presentations (PowerPoint, Keynote etc)

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